Marketing Resources

Marketing 101 Intensives

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East Somerville Main Streets will come to your business and evaluate your marketing efforts.  ESMS also can provide assistance with updating online profile information, setting up social media profiles and drafting press releases.  Schedule one today.

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Small Business Marketing Check-list:​

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• Do you have a logo and website?

• Do you have a business phone number with a voice mail system that is checked regularly?

• Do you have a business email address that is checked regularly?

• Are your business hours posted externally?

• Do you have both external and interior signs that display your business's name?

• Do you have a list of services and offerings printed and displayed?

  • Consider having a copy of these in different languages and a LARGE PRINT copy for persons with disabilities

• Do you have good photos of your business including:

  • Exterior​

  • Interior

  • Pictures of owner/head chef/staff

  • Pictures of products and/or services​

 

Online Marketing Check-list:

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• Is your Google Profile up to to date?

  • Correct address and contact info

  • Correct business hours​

• Is your ESMS Business Profile up to date?

• Do you have a list of your services and products listed online?

• Do you need an online reservation system?  Catering/Delivery options?

• Is your Yelp profile up to date? 

  • Check to see what the reviews are - respond to good/bad reviews as needed​

• Do you have a Facebook Page?

  • How often do you post?​

• Instagram​

• Foursquare

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Press Releases

• Send Press Releases to local press about openings and changes

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